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Wednesday
Jul232008

Brand New Site Design - please give us your views!

We’re very excited today! After many months of hard work, we’ve just gone public with the full-scale redesign of our web site. So now we’re holding our breath to find out what everyone else thinks of it! How about being one of the first? Pretty please. :-)

At the moment the new design has been applied to only one of our specialist web sites: Scottish Cashmere Store. The site is fully working, and has more features and facilities than ever before… but all within what we hope is a clearer, cleaner, more efficient layout. I’ll describe below a little about what we’ve been aiming for. Please tell us where there is still room for improvement!

Scotweb’s New Look!This is a very big deal for us. We’ve had to go right back to basics and asked ourselves what we’re all about. Since we launched in 1995 (Scotland’s very first secure-ecommerce company) the web and the world has changed a lot. For example, in the past few years, the world of kilts and tartan has suffered massive damage from the spread of the dreadful ‘tartan tat’ outlets selling copycat rubbish. Our redesign (even including our new logo) is partly about making it clear that we have never touched that stuff, and never will. We only deal in quality, both of product and in our standards of service. Does it work?

But also, as we’ve grown to now offer by far the world’s largest range of kilts and tartan products (for example), we were finding our existing web site was just getting too dense and complex for many people to understand. So we’ve tried to find a new, better balance of making important information available, but without it being overwhelming. What do you think?

Bear in mind that our customers range from expert authorities and enthusiasts, to complete beginners. So the site needs to be easy enough for either to buy either individual items, or put together a complete outfit, with easy access to all the choices that are possible along the way, but guidance at every turn if uncertain. We’ve tried to build in processes that assist with this, with our Outfit Builder, our Tartan Finder, and with the purchasing process. Where could we do it better?

If you see anything at all that you either find confusing, not working, or just downright wrong… we would be extremely grateful if you could take a moment to let us know. There’s a Contact link, hopefully obviously positioned, at the top and bottom of every page!

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Reader Comments (1)

Oh, Thanks! Really amazing. Big ups!
August 15, 2008 | Unregistered CommenterBigBan

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